Purpose

I intend for this to be the best guide to making money online by advertising on PlentyofFish.com. I will cover the most basic account functions to niche campaign suggestions, including targeting suggestions and case studies including targeting, creatives and stats. I will detail every feature of POF and inform you of its purpose and how you can take advantage of each one.

Split testing Browsers

Should you be excluding certain users in all your campaigns? I’ve always assumed that Windows and Internet Explorer users are the dumb Internet users and are most likely to be the ones to sign up to dating offers. I also assume that Firefox and Chrome are more tech-savvy users and are less likely to sign up. I assumed this also holds true for Mac and Safari users… [read more]

POF Login Counts

We all know that everybody targets Login Count ≤ 50, but what does the data say? Is this the highest quality data on POF? Are the Login Counts > 50 even worth your time to advertise to? And if so, what should you change on your campaigns when targeting these users? Analyze my data with me, read my suggestions and come to your own conclusion… [read more]

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Session Depth (Revisited)

I wanted to retest the Session Depth criteria and this time I again split the session depth criteria into groups of 10 to gather data. After analyzing the results I was intrigued even further. I then followed up this case study by targeting this criteria into groups of 5 for even more granular data. A lot of assumptions are destroyed with the case study. I even give you my best creatives from this campaign… [read more]

Further Research

Do you need a POF scraper? Let me show you where to get one. POF also includes a demographic tool for niche campaigns. I’ll show you how to assess that data. I’ve also included a list of blog posts from around the Internet that provides you some great advice on how to advertise on POF to realize better returns and obtain more traffic… [read more]

External Case Studies

I’ve scoured the web for all the useful case studies I could find. In all, there are 10 case studies listed that test everything from the new Pets targeting option, the new 310×110 placements, similar, but different headlines, border and background shading and most importantly, even profitable campaigns that are outside of the dating vertical… [read more]

Optimizing Your Campaigns

Are you running a campaign that’s getting conversions, but you don’t know what to do to get it profitable? There are a ton of ways to optimize your campaign, just don’t get overwhelmed. We’ll explain how to optimize your targeting, your offers, images and ad copies. I’ll also tell you how to take advantage of dayparting and weekparting for maximum ROI… [read more]

Scaling Your Campaigns

Do you have a profitable campaign? Do you want to scale it from only making you $5-10 per day? I’ll give you some tips and tricks on how to scale that campaign into something that will make you enough to quit your day job. I’ll explain to you 11 different ways you can scale your profitable campaigns on POF that you’ve probably never thought of… [read more]

Creatives

I’m providing you with the creatives that have made me 90% of my dating revenue over the past year and a half. I also provide you with the many sources that I use to gather my images. POF is notorious for forcing you to rote through creatives on a daily basis, meaning you’ll need an extremely large selection of creatives to use. I provide you with a nearly limitless supply of creatives… [read more]

Ad Copy

I’m providing you with the ad copy combination that I always use to test first. It’s a proven winner and has won every split test I’ve ever done. This ad copy has is responsible for 95% of my revenue. I also provide you with numerous ideas for headlines and descriptions to use. I even breakdown the placement of ads across the POF platform and usage of POF’s dynamic insertion tags.. [read more]

Targeting

I breakdown and analyze all 28 targeting options POF provides. I let you know of any niche or campaign targeting angles that come to mind, my experience with that particular criteria, the case studies available testing that criteria and all the values available for you to target. There’s also a breakdown of all the operators POF provides allowing you to target these criteria… [read more]

Campaign Ideas

Are you short on campaign ideas? Check out our overview of the targeting criteria on POF and we mention numerous campaign ideas and angles for you to try out on your campaigns.

Scale & Optimize

Review our guide to optimization to turn that campaign from a negative ROI to positive. Once you've done that, go over our 11 different ways you can scale your campaign to really make some money!

Case Studies

We break down the concepts of bidding, targeting using session depth twice and really drill it down on the second go-round, using login count and ads clicked. We even split test browsers!