Before you ever think about creating an ad on POF, you absolutely must setup your tracking solution. There are number of tracking solutions available. You’ll want to make sure you’re tracking your campaigns properly. You’ll want as much granularity in your tracking as possible. You’ll want to know which creative, which headline and which description converts for every single conversion. Luckily, POF makes your life a little easier and allows you to pass back the CreativeID tag that I discuss on the ad copy page.
Prosper202 is the free, open souce, self-hosted, standard when it comes to tracking affiliate campaigns. Most affiliates use this off the shelf setup as it is very versatile and can handle a lot of volume. This is what I use. It’s very easy to get accustomed to. Just watch their tutorial videos on their site. It will show you how to setup an offer, landing page and how to retrieve your tracking links.
CPVLab is the preferred self-hosted platform for tracking ppv campaigns. It too is versatile and can track many different types of campaigns in a number of different ways, from direct linking, multiple landing page sequences, email opt ins and even email campaigns. This costs $297 for the first year and $147 for every year thereafter and is not open source.
Bevo Media is a one stop shop affiliate marketing portal that consolidates pretty much everything an affiliate needs for their day to day activities. The Bevo Media interface includes a full keyword tracker, all of your network statistics and offers consolidated as if you were logged directly into your network, analytics consolidation, a full affiliate classroom, and campaign research tools. A self-hosted version is available.
POF Conversion Tracking
POF also provides their own conversion tracking solution. This isn’t meant to be used as a standalone tracking system. You will definitely want to place this pixel at your affiliate network. You can access their tracking pixels by logging into your POF account and clicking Conversion Report on the right hand side, right above your campaigns. You’re given an <iframe> and an <img> tracking pixel to choose from. If you need to use a secure pixel, just use https:// in place of http://. Placing this pixel will allow you to also see which ad copies and images converted.