POF Ads Clicked – Who Clicks? Who Converts?

POF Ads Clicked – Who Clicks? Who Converts?

Plenty of Fish recently introduced a new targeting criteria on May 6th, 2011 that allows advertisers to target which users have clicked a certain number of ads. You now have three values available. Hopefully in the near future they’ll split up the middle option into groups of 5.

  • Ads Clicked 0-4
  • Ads Clicked 5-19
  • Ads Clicked 20+

As soon as they announced this I immediately wanted to test this. The campaign details are below. The only thing I changed between campaigns was the Ads Clicked criteria. I used the same offer, ad copy and creatives for all these tests. The test was run Tuesday, May 10th – Monday, May 16th.

  • Country = United States
  • Age Between 18, 24
  • Gender = Male
  • Marital Status = Separated, Widowed, Divorced, Single
  • Browser Type ≠ Android/iPhone
  • Ads Clicked = 0-4 or 5-19 or 20+
  • Frequency Cap: 3
  • Bid: 50c
Ads Clicked 0-4 Ads Clicked 5-19 Ads Clicked 20+
Impressions 300,244 299,129 292,424
Clicks 407 428 494
CTR 0.136% 0.143% 0.169%
Conversions 19 19 12
Costs $150.12 $149.56 $146.21
Conv. Ratio 4.67% 4.44% 2.43%
       

Disclaimer: this POF Case Study has been copied and pasted from my blog at RileyPool.com where I originally did this POF case study. This case study was done during May 2011.

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